Before Femme Luxe approached us, they had a long history using off the shelf app builders to provide their customers with a mobile app. These providers were not flexible enough for the needs of the business, which had plans to scale their revenue on the back of customer engagement over the coming years.
Magento is a large, sometimes cumbersome ecommerce provider that, like most technology, has it's own quirks and ways of working that we needed to understand. We Worked alongside the appointed Magento team to tap into the Magento GraphQL API, This allowed us a direct link into the Magento instance - from here we had the freedom to build the app around the Magento storefront.
With fashion changing incredibly quickly, Femme Luxe required the app to have a fully customisable home interface to aid with marketing and communications. We build a bespoke page builder to give them the flexibility to change the pages layout and content in realtime.
The Femme Luxe app is built entirley in Flutter, this gives a new level of flexibility, time and cost savings over traditional native apps. Flutter allowed us to create one core codebase, and deploy that codebase acorss iOS and Android in minutes.
We used the standard Magento GraphQL API to power the app, this allowed us to communicate directly with the Magento storefront without the need for any additional middleware.
The Femme Luxe Magento storefront has several 3rd party plugins powering and manipulating the standard data. We ensured that the app was able to consume this data to allow the app and website to operate harmoniously.
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